Private Workshop · Brandingtell me about the Real You.
Branding from Within: Stop Hiding Behind Your Broker and Start Selling Yourself
You already know something isn't quite working. Your broker's logo is on everything — your sign riders, your business cards, your email signature. Every agent reaches a point in their career when they realize that their clients don’t really care what brokerage you work for. After all, when a client calls, they're not calling Coldwell Banker, or RE/MAX or eXp. They're calling you. They want to know: who are you—to represent them?
This workshop is for agents who are ready to stop hiding behind their brokerage and start leading with a personality forward brand that wins them new business and reactivates old ones.
WhenMon · 4 May
8:00 AM — 9:00 AM PT
WHERELIVE, ONLINE
Link sent morning of.
HOSTSTyler E. West
Paul MacFarlane
Thoughtfully designed and crafted in
Northern California.
Your HostsGet a Shot of Good Branding Sense
Tyler E. West
Founder & Technology MarketerWith a vision for building something meaningful in the real estate industry, Tyler brings a heady blend of big-picture thinking and practical know-how that sets the tone for everything we do.
Paul MacFarlane
Fortune 500 Brand StrategistThroughout his career, Paul creates lasting value, meaning and sales for your brand through the artful telling of stories that move, inspire and endure.
Workshop Contents
Unveil Your Hidden Brand
Part 1
Why your personal brand matters more than any franchise affiliation, how to uncover it — and how to talk about it with confidence.
How real branding has nothing to do with your logo, and everything to do with how clients consistently feel when they work with you.
Unleash Your Secret Weapons
Part 2
A simple framework for discovering (or confirming) your market position — the specific reason your ideal client would choose you over every other agent in your market.
Unassailable market Positioning
Part 3
A draft positioning statement that your ideal clients find irresistible, which you can use throughout your marketing, in your next listing presentation, in your bio, and during every conversation.