Every December, Downtown Lincoln becomes a festive spot for families, neighbors, and shoppers. Santa in the Plaza is a favorite DLA event that brings holiday cheer and community together.
This year’s Santa’s Workshop is on December 20 in Beermans Plaza. It’s free and includes photos with Santa, gifts for kids, crafts, face painting, and a visit from Santa’s reindeer—fun for all ages.
The event also helps local businesses by drawing visitors who stay to eat, shop, and pick up last-minute gifts. That neighborhood support is vital for small businesses during the holidays.
The DLA hosts this annual event to keep downtown lively and connected. Come to the plaza, enjoy the season, and support Lincoln’s shops and restaurants. We look forward to seeing you.
DLA members interested in helping plan, sponsoring, or reserving a booth should contact Elise Gustafson of Maggie May’s Gifts on the Blvd at elisegustafson@live.com.