Business Espresso
A Regular Jolt of Inspiration
for Real Estate Professionals
Upcoming Meeting
You already know something isn't quite working. Your broker's logo is on everything — your sign riders, your business cards, your email signature. But when a client calls, they're not calling Coldwell Banker. They're calling you. The question is: who are you?
This workshop is for agents who are ready to stop hiding behind their brokerage and start leading with a personality forward brand that actually wins business — their own.
In one focused hour, you'll work through:
Why your personal brand matters more than any franchise affiliation — and how to talk about it with confidence
How real branding has nothing to do with your logo, and everything to do with how clients consistently feel when they work with you
A simple framework for finding (or validating) your market position. You’ll drill down to the specific reason your ideal client would choose you over every other agent in your market
A draft positioning statement you can actually use — in your next listing presentation, in your bio, in every conversation
Groups are intentionally kept small to afford each participant the opportunity to have an expert address their specific situation. All participants will leave with a completed workbook and a clearer idea of your brand value than most agents develop in a decade!
$27 - Standard Tickets are a low-cost way for newbies to get a taste of the group energy offered by the Business Espresso series of workshops.
$47 - Plus Tickets provide you with a recording and presentation slides of the event that can serve as a reliable reference to the workshop materials.
$97 - A Premium Ticket further entitles you to a 30 min private working session with Fortune 500 branding and advertising expert Paul McFarlane, where you’ll lock-in your brand from your workshop exercises. Paul will ask you the right questions, listen for what you're not saying, and help you crystallize your brand into a single repeatable statement you can use everywhere. This is perfect for agents who know they need additional help to implement, like to implement quickly, or are simply stuck inside their own heads.
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First time here?
Join your first meeting, on us.
“Whatever it is, the way you tell your story online can make all the difference.”
Pull up A Chair &
Let’s Get Some Work Done!
CAUTION: This energy is addicting! As you may soon discover for yourself, people often come for the jolt and stay for the fix.
01 / Breakthrough concepts
Every week is a new opportunity for a breakthrough in your business. Our webinars are structured like working meetings at your favorite cafe. Show up, shoot the breeze and then get ready to roll up your sleeves. Your meeting is conducted by seasoned pros, from both inside and outside the industry, to ensure a fresh serving of good ideas at every meeting.
02 / Mutual Self-Improvement
Everyone is there because they want to be and are ready to work on each other’s business. As our frequent flyers will attest, there is homework. It’s optional, but you’ll get the most out of the experience when your “To-Do” lists and can be marked “To-Done” by the end of the same day your workshop is scheduled. Your experienced guides know how to facilitate transformation, encourage participation, and keep things moving with purpose.
03 / Collaborative Vibes
Connection is a vital part of the process, and the biggest rewards come as a result of the group experience. Sometimes the biggest takeaways come from the group interaction and not necessarily the content itself.
CAUTION: This energy is addicting! As you may soon discover for yourself, people often come for the jolt and stay for the fix.
Leveraging AI
〰️
Generating Leads
〰️
Market Niches
〰️
Working With Purpose
〰️
Leveraging AI 〰️ Generating Leads 〰️ Market Niches 〰️ Working With Purpose 〰️
Upcoming Meetings
Do you want to set up agentic-AI for your entire office in the next 30 days? REClaw is a fast-track mastermind and rapid deployment program for savvy real estate agents, teams and brokerages who are connected to me. This workshop will teach you how to set up agentic ai for your entire office, team or brokerage in the next 30 days.
Who hasn’t heard about AI? If you’ve been fiddling around with AI to see how it can empower your business, and you’re still trying figure it out, STOP. We have been in the technology business for 20 years, seen trends come and go, and that’s why we can say without reservation that AI is different. AI is not only here to stay, it’s going to eat the world. Are you going to be eaten first, or your competition? Because, if you don’t get in now you’ll be the first to get eaten. Whatever your position in the market is right now will change by this time next year. Your business will either pull out ahead or get left behind. OpenClaw your business, and claw back your life.
Private Exclusive Workshop Contents
Cement your dominant position in the marketplace in 30 days
Automate your most annoying routines and business processes
How to get a managed, agentic AI server up and running for your business for 1/4th the cost
Free up more time for the things and people you love
Who It’s For:
High-powered realtors, teams and brokerages who make it a point to be on the forefront of major technology events. If you don’t even have to think about this, then jump to the front of the line with $249 Priority Deposit and get started in the next 24 hours.
Requirements
Minimum Requirement of $250k/year GCI
You have already experimented with AI
Limited to 24 respondents
You already know something isn't quite working. Your broker's logo is on everything — your sign riders, your business cards, your email signature. But when a client calls, they're not calling Coldwell Banker. They're calling you. The question is: who are you?
This workshop is for agents who are ready to stop hiding behind their brokerage and start leading with a personality forward brand that actually wins business — their own.
In one focused hour, you'll work through:
Why your personal brand matters more than any franchise affiliation — and how to talk about it with confidence
How real branding has nothing to do with your logo, and everything to do with how clients consistently feel when they work with you
A simple framework for finding (or validating) your market position. You’ll drill down to the specific reason your ideal client would choose you over every other agent in your market
A draft positioning statement you can actually use — in your next listing presentation, in your bio, in every conversation
Groups are intentionally kept small to afford each participant the opportunity to have an expert address their specific situation. All participants will leave with a completed workbook and a clearer idea of your brand value than most agents develop in a decade!
$27 - Standard Tickets are a low-cost way for newbies to get a taste of the group energy offered by the Business Espresso series of workshops.
$47 - Plus Tickets provide you with a recording and presentation slides of the event that can serve as a reliable reference to the workshop materials.
$97 - A Premium Ticket further entitles you to a 30 min private working session with Fortune 500 branding and advertising expert Paul McFarlane, where you’ll lock-in your brand from your workshop exercises. Paul will ask you the right questions, listen for what you're not saying, and help you crystallize your brand into a single repeatable statement you can use everywhere. This is perfect for agents who know they need additional help to implement, like to implement quickly, or are simply stuck inside their own heads.
Featured Event
Best
Seller
-
Premium lodging with high-quality amenities
All daily meals (local & seasonal)
Guided wellness treatments & meditations
Supplies for all activities
Ample time for rest & reflection
Round-trip airport transport
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Day 1
Time to settle in and start adventuring.Day 2
Immerse yourself in your new surroundings.Day 3
See the sights at your own pace, alone or in small groups.Day 4
Sign up for an optional outdoor adventure or culinary exploration.Day 5
Time to pack up and head home. -
Choose a Retreat
Browse our upcoming events to find the one that feels right for you. We host events year-round in all different locations and climates.Book Your Spot
Sign up and pay all required fees to reserve your spot. If plans change, you can cancel up to 14 days before the retreat start to receive a 50% refund.Review the Welcome Packet
After booking, we'll send you a Welcome Packet with everything you need to know—detailed schedules, packing list recommendations, add-ons to consider, and more.Book Your Travel
We'd recommend booking your transportation to and from the event as soon as possible, to ensure you can arrive without any complications or delays.Get Packed & Join Us
Now all that's left to do is pack your bags and get excited for your new adventure.