Workshop Image - Find Your North Star Branding 001.jpg
Workshop Image - Find Your North Star Branding 001.jpg

Branding Workshop: Find Your North Star

from $27.00

You already know something isn't quite working. Your broker's logo is on everything — your sign riders, your business cards, your email signature. But when a client calls, they're not calling Coldwell Banker. They're calling you. The question is: who are you?

This workshop is for agents who are ready to stop hiding behind their brokerage and start leading with a personality forward brand that actually wins business — their own.

In one focused hour, you'll work through:

  • Why your personal brand matters more than any franchise affiliation — and how to talk about it with confidence

  • How real branding has nothing to do with your logo, and everything to do with how clients consistently feel when they work with you

  • A simple framework for finding (or validating) your market position. You’ll drill down to the specific reason your ideal client would choose you over every other agent in your market

  • A draft positioning statement you can actually use — in your next listing presentation, in your bio, in every conversation

Groups are intentionally kept small to afford each participant the opportunity to have an expert address their specific situation. All participants will leave with a completed workbook and a clearer idea of your brand value than most agents develop in a decade!

$27 - Standard Tickets are a low-cost way for newbies to get a taste of the group energy offered by the Business Espresso series of workshops.

$47 - Plus Tickets provide you with a recording and presentation slides of the event that can serve as a reliable reference to the workshop materials.

$97 - A Premium Ticket further entitles you to a 30 min private working session with Fortune 500 branding and advertising expert Paul McFarlane, where you’ll lock-in your brand from your workshop exercises. Paul will ask you the right questions, listen for what you're not saying, and help you crystallize your brand into a single repeatable statement you can use everywhere. This is perfect for agents who know they need additional help to implement, like to implement quickly, or are simply stuck inside their own heads.

Ticket Type:

You already know something isn't quite working. Your broker's logo is on everything — your sign riders, your business cards, your email signature. But when a client calls, they're not calling Coldwell Banker. They're calling you. The question is: who are you?

This workshop is for agents who are ready to stop hiding behind their brokerage and start leading with a personality forward brand that actually wins business — their own.

In one focused hour, you'll work through:

  • Why your personal brand matters more than any franchise affiliation — and how to talk about it with confidence

  • How real branding has nothing to do with your logo, and everything to do with how clients consistently feel when they work with you

  • A simple framework for finding (or validating) your market position. You’ll drill down to the specific reason your ideal client would choose you over every other agent in your market

  • A draft positioning statement you can actually use — in your next listing presentation, in your bio, in every conversation

Groups are intentionally kept small to afford each participant the opportunity to have an expert address their specific situation. All participants will leave with a completed workbook and a clearer idea of your brand value than most agents develop in a decade!

$27 - Standard Tickets are a low-cost way for newbies to get a taste of the group energy offered by the Business Espresso series of workshops.

$47 - Plus Tickets provide you with a recording and presentation slides of the event that can serve as a reliable reference to the workshop materials.

$97 - A Premium Ticket further entitles you to a 30 min private working session with Fortune 500 branding and advertising expert Paul McFarlane, where you’ll lock-in your brand from your workshop exercises. Paul will ask you the right questions, listen for what you're not saying, and help you crystallize your brand into a single repeatable statement you can use everywhere. This is perfect for agents who know they need additional help to implement, like to implement quickly, or are simply stuck inside their own heads.

Workshop details

“Agents and brokerages across the country spend thousands on rebrands and nothing changes — because the client experience didn’t change. Today’s workshop gets to the bottom of that and puts your reputation back on course.”
— Tyler West, The West Team

📅 March 23rd 🕒 11:00am | Online via Zoom


🎟 $27 Standard Ticket — Includes Workshop + Handouts + Networking
📹$47 Plus Ticket — Includes everything in Standard, plus the event recording and slide presentation
⭐$97 Premium — Includes everything in Plus, and a focused Private Coaching Session with Paul McFarlane.

Premium Tickets: Get Focused Clarity in 30 Mins

Reserved for a limited number of attendees, the Premium ticket includes a one-on-one follow-up session with Fortune 500 branding and advertising expert Paul McFarlane.

Paul will ask you the right questions, listen for what you're not saying, and help you crystallize your brand into a single repeatable statement you can use everywhere — your listing presentation intro, your bio, your networking pitch — until it becomes synonymous with your name.

This is not a generic coaching call. It's a working session built around your answers from the workshop.

Upgrade to Premium Ticket at Checkout

Business Espresso: Get A Regular Shot of Business Sense

Find Your North Star is the launch event of Business Espresso — a growing series of workshops designed for realtors who want real conversations about marketing, technology, and business growth. Think of it as sitting down with a knowledgeable friend over a good cup of coffee and actually getting things done, instead of merely talking about it. Practical. Energizing. Decisive. Meets weekly to give yourself just the boost you need.

More sessions are coming. Your brand is a good place to start.

Business Espresso

Questions? Contact Tyler West at tyler@premiers.co