You already know something isn't quite working. Your broker's logo is on everything — your sign riders, your business cards, your email signature. But when a client calls, they're not calling Coldwell Banker. They're calling you. The question is: who are you?
This workshop is for agents who are ready to stop hiding behind their brokerage and start leading with a personality forward brand that actually wins business — their own.
In one focused hour, you'll work through:
Why your personal brand matters more than any franchise affiliation — and how to talk about it with confidence
How real branding has nothing to do with your logo, and everything to do with how clients consistently feel when they work with you
A simple framework for finding (or validating) your market position. You’ll drill down to the specific reason your ideal client would choose you over every other agent in your market
A draft positioning statement you can actually use — in your next listing presentation, in your bio, in every conversation
Groups are intentionally kept small to afford each participant the opportunity to have an expert address their specific situation. All participants will leave with a completed workbook and a clearer idea of your brand value than most agents develop in a decade!
$27 - Standard Tickets are a low-cost way for newbies to get a taste of the group energy offered by the Business Espresso series of workshops.
$47 - Plus Tickets provide you with a recording and presentation slides of the event that can serve as a reliable reference to the workshop materials.
$97 - A Premium Ticket further entitles you to a 30 min private working session with Fortune 500 branding and advertising expert Paul McFarlane, where you’ll lock-in your brand from your workshop exercises. Paul will ask you the right questions, listen for what you're not saying, and help you crystallize your brand into a single repeatable statement you can use everywhere. This is perfect for agents who know they need additional help to implement, like to implement quickly, or are simply stuck inside their own heads.
Do you want to set up agentic-AI for your entire office in the next 30 days? REClaw is a fast-track mastermind and rapid deployment program for savvy real estate agents, teams and brokerages who are connected to me. This workshop will teach you how to set up agentic ai for your entire office, team or brokerage in the next 30 days.
Who hasn’t heard about AI? If you’ve been fiddling around with AI to see how it can empower your business, and you’re still trying figure it out, STOP. We have been in the technology business for 20 years, seen trends come and go, and that’s why we can say without reservation that AI is different. AI is not only here to stay, it’s going to eat the world. Are you going to be eaten first, or your competition? Because, if you don’t get in now you’ll be the first to get eaten. Whatever your position in the market is right now will change by this time next year. Your business will either pull out ahead or get left behind. OpenClaw your business, and claw back your life.
Cement your dominant position in the marketplace in 30 days
Automate your most annoying routines and business processes
How to get a managed, agentic AI server up and running for your business for 1/4th the cost
Free up more time for the things and people you love
High-powered realtors, teams and brokerages who make it a point to be on the forefront of major technology events. If you don’t even have to think about this, then jump to the front of the line with $249 Priority Deposit and get started in the next 24 hours.
Minimum Requirement of $250k/year GCI
You have already experimented with AI
Limited to 24 respondents
A guided workshop where participants can explore various business principles and marketing strategies at a comfortable pace. Meets weekly. Perfect for real estate professionals of all skill levels looking to built a their crew, hone their craft—or learn something entirely new.
Newcomers are welcome to apply for admittance to 1 FREE Meeting.
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“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
Former Customer“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
Former Customer“Every detail was thoughtfully executed. We're thrilled with the outcome.”
Former Customer